Curated Luxe Elegance in
every detail
Client
Samsung
Engagement
Product launch
Venue
Samsung Corporate Office, Gurgaon
Date
25 June 2025
Scope
Concept to strike

The brief

Launch two appliance categories in one sitting, with each product readable on its own terms and both photographing cleanly for trade and consumer press.

The approach

Rather than one crowded stage, we gave each category its own display zone with controlled lighting and a clean camera line, then linked them with a single presentation moment. Product handling was rehearsed so the demonstration never stalled.

What we delivered

Launch design and display fabrication, product staging and lighting, presentation and AV, press and partner hosting, and on-ground management across the day.

Samsung product launch display wall with new washing machine and refrigerator models
Samsung launch presentation to assembled distributors and media
Samsung appliance launch product showcase area
Samsung launch host addressing the audience at the Gurgaon corporate office

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