Samsung
Samsung — Washing Machine & Refrigerator Launch
A dual product launch for Samsung's home-appliance line, staged for press and channel partners inside the brand's own corporate environment.
Gurgaon · 25 June 2025
For brands
Product Launches
Car launches, mobile launches, appliance reveals and global brand launches — built around one moment that has to land perfectly, on cue, in front of press.
How we think about it
A launch is a single irreversible moment surrounded by hundreds of reversible ones. Our job is to make the reversible ones boring. We have staged the national launch of a flagship smartphone in front of 700 media, revealed cars under cover at a stadium and a farm, and taken an Indian single malt to a global audience in Dubai. The reveal is the easy part — it is the ninety minutes before it that we obsess over.
What this covers
- Automotive launches and cover reveals
- Mobile and consumer-electronics launches
- Appliance and white-goods launches
- Global and regional brand launches
- Press conferences and media previews
- Dealer and distributor launch meets
Proof, not promises
Delivered under this discipline
Honor
Honor 8 — National Launch
The Indian national launch of Honor's flagship smartphone, plus two further products, in front of more than 700 media and over 450 distributors in a single day.
New Delhi
MG Motor
MG Majestor — Car Launch
A car launch built from nothing on open farmland — a full brand environment, drive experience and reveal moment on a site with no permanent infrastructure.
Faridabad · 12 February 2026
The process
From first call to final closure
01
Discovery & consultation
We start with the objective, not the décor. Who is in the room, what has to change in their heads by the time they leave, what the date and the budget actually allow.
02
Concept & costed proposal
A written concept with a line-itemised budget. You see every cost before you commit to any of them, and nothing appears later that was not on that sheet.
03
Planning & vendor coordination
Venue, fabrication, AV, catering, talent, logistics and permissions — contracted, scheduled and tracked against a single master plan you can read.
04
Execution & live support
Our team is on site from first truck to final strike, running to a minute-by-minute sheet with a named lead you can find in ten seconds.
05
Feedback & post-event reporting
Vendor settlement, reconciliation against the original budget, photo and video handover, and an honest debrief on what we would do differently.
Common questions
Asked before booking
For corporate programmes and product launches, four to eight weeks gives us a comfortable runway; we have delivered in less. For weddings and large social events, three to six months is ideal because the best venues and vendors are committed early. If your date is sooner than that, call us anyway — we will tell you honestly whether we can do it properly.
We are based in Gurugram and work across Delhi NCR as standard — Gurgaon, Delhi, Noida, Faridabad and Ghaziabad. We regularly produce events elsewhere in India, including Bangalore, and internationally: we have delivered in Dubai and Kuala Lumpur.
Both. The same team that produced a 700-guest national product launch also styles twelve-seat private dinners. Small events are not a lesser version of large ones — they are simply less forgiving, because nothing can hide.
There is no honest single answer, because the venue, guest count, city, date and scope move the number enormously. What we can promise is a costed, itemised proposal before you commit to anything, and no line items appearing later that were not discussed.
Start here
Planning product launches?
One conversation is usually enough to know whether we are the right fit. No obligation, no pressure, and an honest answer either way.
Start a conversation WhatsApp us
Or call +91 93156 14477 · sales@curatedluxe.in